Search results for "Cruise ship tourism"

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The image of cruise ship holidays on Italian television: a comparative analysis.

2017

By conceptualizing the cruise ship as the destination in itself, this contribution discusses the role of destination image in cruise passengers' decision-making processes and focuses on the role and contents of visual texts such as TV commercials in the promotion of cruise tourism. A content analysis is performed over TV commercials broadcast by different cruise lines to Italian travellers. Specific components of the image of ships as tourist destinations as promoted through TV advertising campaigns are identified.

content analysisSettore SPS/08 - Sociologia Dei Processi Culturali E Comunicativimedia_common.quotation_subjectCruiseAdvertisingSettore SECS-S/05 - Statistica SocialeArtCruise ship tourismdestination imageImage (mathematics)media_common

researchProduct

PEPhysical Sciences and Engineering
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LSLife Sciences
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  - LS3_8Embryogenesis, pattern formation, morphogenesis
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  - LS3_3Cell behaviour, including control of cell shape, cell migration
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  - LS3_15Development of cell-based therapeutic approaches for tissue regeneration
  - LS3_17Theoretical modelling in cellular, developmental and regenerative biology
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  - LS3_1Cell cycle, cell division and growth
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- LS5Neuroscience and Disorders of the Nervous System
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  - LS5_3Neural development and related disorders
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SHSocial Sciences and Humanities
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